About Kassandra C Peck
My Education
I have a Bachelor's degree in Fine Arts from Miami University. I often utilize this degree for inspiration and problem-solving. After graduation, I worked to teach myself programs like Adobe Suite, SketchUp, and editing in HTML. I became interested in marketing strategies and obtained a Master of Business Administration from Elmhurst College.
My Skills
I am proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. Additionally, I possess skills in editing HTML, websites designed in Content Management Systems, Google Analytics, and Google Tag Manager. Moreover, I have experience in social media management and storytelling, driven by my comprehensive digital strategy, campaign management, and marketing research skills.
My Experience
Seven ago I was tapped to create the position I am in at Northwestern Medicine. I built the position from the ground up, including training, team building, creating roadmaps, calendars, budget allocation, channel mix, targeting, messaging, and measurement. I have positively led the previous digital strategy for the entire organization into new spaces in social media and video production use. Additionally, I have worked as a freelance consultant for the past 5 years, advising on websites and digital marketing materials for small businesses and startups. I am passionate about creating engaging content that connects with users.